Anniversary sale
30 years ago, I, Elizabeth opened my London boutique with a passion for timeless fashion. Today, I run it together with my daughter Olivia, continuing the family tradition.
To celebrate our 30 Year Anniversary, enjoy up to 70% off — and save even more when you bundle your favourites. The more you buy, the more you save.
OUR FAVORITES
Meet Elizabeth & Olivia
Thirty years ago, Elizabeth opened a small boutique in London with a simple dream: to help women feel confident, elegant, and comfortable in what they wear. What began as a small neighbourhood shop grew into a beloved place where women returned year after year for timeless pieces and personal service.
Now at 70, Elizabeth is slowly stepping back from the boutique she built with so much love. Her daughter Olivia, who grew up surrounded by fabrics, fittings, and the world of fashion, is now taking over the store — continuing her mother’s legacy while bringing her own fresh perspective.
With three generations already connected to the boutique — Elizabeth, Olivia, and Olivia’s young daughter — the family’s passion lives on. What started as a dream has become a tradition, one that they hope to pass down for many years to come.
To celebrate 30 years of Elizabeth’s boutique and this special new chapter, we are proud to introduce our Anniversary Sale — a moment to honour the past, the present, and the future of our family business.